Top Personal Finance Apps in Brazil Q2 2025: Performance Overview

In the second quarter of 2025, Mobills: Budget Planner by Toro Investimentos showed a fluctuating trend in weekly revenue, peaking at around $33.1K in early May before settling at $26.9K by the end of June. Weekly downloads varied, reaching a high of 23.1K in late March, with a slight increase towards the end of the quarter. Active users remained robust, maintaining over 450K weekly, with a peak of approximately 516.7K in early June.

Real Featherweight experienced a notable decline in downloads from 34.6K in early April to just over 1.6K by early May. No revenue data was recorded for this app during the quarter.

Pilla showed a consistent increase in downloads, starting from just 6 in late March and growing to over 11.4K by the end of June. Revenue data was not available for Pilla.

My Finances - Bills Reminder from Nimtech TI saw a steady revenue increase, peaking at $6.4K in late June. Downloads also increased, reaching 9.2K in the final week of June. Active users hovered around 250K, with a slight rise to 271.2K at the end of the quarter.

Zenna experienced a dramatic spike in downloads, peaking at 42.8K in late April. Active users started strong at 41.1K in April but decreased steadily to around 19.3K by the end of June.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.